What you pay for
Google Ads is an auction. You pay per click, and the price depends on competition, quality score and how much others bid for the same search.
Typical cost per click
Most industries pay between $1 and $6 per click. Emergency home services and legal can reach $50 or more.
Setting a budget
Work backwards: target cost per lead × leads you need per month. Our budget calculator does this in seconds.
Management fees
Agencies charge a flat fee, a percentage of spend, or a hybrid. Pick the model that rewards results, not spending.
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