Intent vs interest
Google catches people already searching. Facebook reaches people who match your customer but aren't looking yet.
When Google wins
Urgent services, high-intent products and local businesses usually see faster returns on Google.
When Facebook wins
New products, visual brands and impulse purchases often scale better on Meta.
Using both
Use Facebook to create demand and Google to capture it — then retarget across both.
Want us to check this in your account?
Get a free audit →