Google Ads · 9 min read

The 20-Point Google Ads Audit Checklist

Find wasted spend fast with the same checklist we use for new clients.

Tracking first

Check that each conversion is real, counted once and valued correctly. Bad data ruins every other decision.

Review the last 90 days of search terms and add negatives for anything irrelevant.

Campaigns should be split by intent and margin, not lumped together.

Every ad group needs relevant ads and a page that matches the promise.

Want us to check this in your account?

Have a question? Talk to a specialist now.

No forms, no waiting — call or message us and get a straight answer.

Talk to our team for a free strategy call and a personalised plan.