Calculators for smarter ad decisions.
Quick, free and no sign-up. The same numbers we use every day.
ROAS Calculator
Find your return on ad spend and break-even ROAS.
CPC Calculator
Work out your average cost per click.
CTR Calculator
Calculate click-through rate from impressions and clicks.
CPM Calculator
Cost per 1,000 impressions.
Conversion Rate Calculator
See what share of visitors become leads or sales.
Cost Per Lead Calculator
Know exactly what each lead costs you.
Google Ads Budget Calculator
Plan the monthly budget needed to hit your lead goal.
Customer Lifetime Value Calculator
Estimate how much a customer is worth over time.
Markup & Margin Calculator
Convert cost and price into markup and margin.
Customer Acquisition Cost Calculator
Total marketing cost per new customer.
Break-Even ROAS Calculator
The minimum ROAS you need before ads become profitable.
CPA Calculator
Cost per acquisition for any campaign.
Marketing ROI Calculator
True return on investment after all costs.
MER Calculator
Marketing efficiency ratio across all channels.
A/B Test Significance Calculator
Check if your test winner is real or just luck.
Shopify Profit Margin Calculator
Profit per order after product, shipping, fees and ads.
Average Order Value Calculator
Average spend per order.
Lead Value Calculator
What every lead is worth to your business.
Impression Share Calculator
See how many eligible impressions you are missing.
Quality Score Cost Calculator
Estimate how a better Quality Score lowers your CPC.
Max CPC Bid Calculator
The highest bid you can afford and still make a profit.
Lead-to-Sale Revenue Calculator
Turn leads, close rate and job value into revenue.
Ad Spend Forecast Calculator
Forecast clicks, leads and revenue from a budget.
Discount Impact Calculator
How many more sales you need to justify a discount.
Free Shipping Threshold Calculator
Set a free-shipping threshold that protects margin.
Email List Value Calculator
Estimate monthly revenue from your email list.
Keyword Match Type Tool
Turn a keyword list into broad, phrase and exact match.
Keyword Grouping Tool
Group keywords into tidy ad groups by shared words.
Google Ads Preview Tool
Write a search ad and see how it looks, with character limits.
Ready to stop wasting ad spend?
Talk to our team for a free strategy call and a personalised plan.