eCommerce · Google Ads
Shopping campaigns rebuilt around margin
Outdoor Living Store
6.8x
ROAS
+142%
Revenue
-31%
Cost per sale
The challenge
Spend was spread evenly across thousands of products, so best-sellers were starved while low-margin items ate the budget.
What we did
- Split products by margin with custom labels
- Moved to Performance Max with Target ROAS
- Added 400+ negative keywords
The result
Within four months revenue more than doubled while cost per sale dropped by almost a third.
Let's write your success story
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